Our Story

From a young age, growing up in Dorset, I have always loved nature and have been lucky enough to live so close to some beautiful parts of the UK.

Spending days and evenings on our golden beaches in Poole & Bournemouth, exploring the stunning views of the Jurassic coast were some favourites. And the peaceful serenity of the New Forest was always a welcomed day out as a child.

The older I got, the more I was able to explore our coasts, which allowed me to take more frequent trips heading west to Devon & Cornwall, admiring the beauty of the lake & peak districts, north Wales & even the Scottish Highlands.

So why NewShore?

I’m a creative person, so I wanted to create a brand that would encompass my love of nature and be a representation of the South Coast.
I started with wooden watches, as its something different to offer rather than just another tshirt brand. They're unique, handcrafted and stylish.
Next came the wooden sunglasses, a classic accessory that looked great teamed with the wooden watches.
The other apparel came after requests from previous customers, so we offered our unique Cork peak snapbacks, and some simple, comfortable hoodies & tshirts.

The name NewShore came to me whilst on a walk with my family in the New Forest. I had the idea, but not a name yet. I came up with NewShore the “New” taken from the new forest, and the “Shore” being taken from the shores of our South Coast.

We want you to feel closer to nature, whether you’re into the outdoor sports, walking, hiking or just simple outdoor living.

We want you to represent your coast!

founder of NewShore Watch Co